Primatura isn't another silo. Your Square terminal, your Stripe account, your Instagram, your domain: they all connect to one inventory, so a single artwork entry powers the sales floor, the website, the checkout, the wall label, and the social feed. Enter it once; it's everywhere.
60-day free trial · No credit card required
Ring up a piece at the gallery and it's marked sold on your website within seconds. Sell online and your Square inventory decrements automatically. New works push to your Square catalog on entry, and existing catalogs link item-by-item instead of duplicating. Read how the Square sync works →
Collectors buy directly on your site with a card. Onboarding runs through Stripe Connect, so the money settles in your gallery's own Stripe account. Primatura never holds your funds. Online sales decrement Square automatically so the floor can't oversell. Read how selling online works →
Connect your gallery's Facebook Page and Instagram Business account once, pick the days and time, and Primatura selects a work that hasn't been posted before, drafts a caption in your gallery's voice with AI, and publishes it. Review-before-publish or fully automatic, your call.
Offer museum-quality prints of selected works without touching a printer or a shipping label. Orders route to Prodigi's print network automatically; you set the sizes and margins per work from the dashboard, and order status tracks itself.
Every gallery launches on yourgallery.primatura.com instantly, and connecting your own domain is a dashboard form plus one DNS record. Certificates provision automatically. Your brand, your address, no hosting bill.
Print Avery-compatible artwork tags with QR codes straight from the dashboard. A visitor scans the label next to the piece and lands on its page: price, story, and a buy button in their pocket while they're standing in front of the work. Read about QR codes for galleries →
Weekly campaign emails that pick promising works and write the intro in your voice, with open and click tracking and a one-click resend to everyone who didn't open. Verify your domain once and marketing mail sends from your gallery's own address. And the personal Gallery Passport notifications reach collectors the moment a followed artist has new work.
Switching platforms shouldn't mean re-typing your inventory. The import wizard reads an Artwork Archive export directly, joins ArtLogic exports to their photo files automatically, and can rebuild a catalog straight from a FASO site — works, artists, prices, dimensions, and images in one guided pass.
Ask your gallery a question straight from your phone's text messages. A conversational assistant reads your live numbers and texts back a sales summary, the value of available inventory, what's drawing the most interest, or which collectors to call — and can email a full inventory report or QR label sheet on request. It only ever answers about your own gallery. Rolling out to galleries; your Primatura contact switches it on.
The integration no one else can offer: a cross-gallery collector identity. Visitors save works and follow artists with one tap, and hear from you, in your voice, when new work arrives. Collectors can carry their Passport in Apple Wallet and Google Wallet, updated live. Read about Gallery Passport →
$49/month flat (or $35/month billed annually) covers all of it: the Square sync, Stripe checkout, social posting, QR labels, custom domain, and Gallery Passport. No per-integration charges, no add-on tiers. The 1% Primatura fee applies only to online Stripe sales and print orders; in-gallery Square sales are commission-free.
