The collector clicks buy at 11pm. Everything else is handled.
Card checkout on your own website, powered by Stripe. The payment
settles in your gallery's own Stripe account — not ours. The work is
marked sold before the confirmation email lands, your Square inventory
decrements itself, and the order is waiting in your dashboard with the
buyer's details in the morning. No "DM for price." No invoice ping-pong.
The buy button lives on the work's page on your site — no redirect to
a marketplace, no third-party storefront diluting your brand. The
collector pays by card through Stripe's checkout, with the receipt
carrying your gallery's name.
Your money never touches our hands
Onboarding runs through Stripe Connect: a few minutes of Stripe's own
verification, done from your Primatura dashboard. From then on every
sale settles directly into your gallery's Stripe account on Stripe's
standard payout schedule. Primatura never holds or forwards your funds.
The floor finds out immediately
The moment an online sale completes, the work is marked sold on your
site and your Square inventory decrements — so a staff member can't
ring up a piece the website sold an hour ago.
Read how the Square sync works →
Orders, tracked; you, notified
Every sale lands in your dashboard's orders view with the buyer's
name, email, and amount, and your phone gets a push notification
through the Primatura mobile app the moment it happens. Selling a
$4,000 painting overnight should wake somebody up.
Prints ride the same rails
Enable print-on-demand for selected works and collectors buy prints
through the same checkout — fulfillment routes to Prodigi's print
network automatically, with sizes and margins you control per work.
A second revenue stream with zero extra logistics.
vs. how galleries sell online today
The three ways online art sales currently leak money.
Marketplace commissions
Listing platforms and online marketplaces routinely take double-digit
commissions on each sale — and the collector relationship belongs to
the marketplace, not to you. Primatura's fee on online sales is 1%,
the buyer is on your site, and the buyer's details land in
your dashboard.
"DM for price" and invoice ping-pong
An interested collector emails, someone remembers to reply, an invoice
goes out, days pass. Every hop loses buyers — especially the late-night
impulse ones. A buy button that works at 11pm closes the sales your
inbox drops.
A bolted-on ecommerce stack
A website builder here, an ecommerce plugin there, a payment add-on on
top — each with its own monthly fee, and none of them aware of your
gallery floor. Primatura's checkout is part of the same system that
runs your inventory and your Square terminal, so nothing needs to be
reconciled by hand.
Pricing
1% on online sales. That's the whole story.
Online Stripe sales and print orders carry a 1% Primatura fee plus
Stripe's own processing rates — no ecommerce add-on tier, no per-listing
charges. In-gallery Square sales are commission-free as far as Primatura
is concerned. Everything else is covered by the flat $49/month plan
($35/month billed annually).
