A heart on every work
Every work on your site, the main grid, artist pages, collections,
recommendations, carries a small heart. A visitor taps it, enters
their email once, clicks the magic link we send, and they're in.
No password to invent, no app to install, no account form scaring
them off. The save they wanted to make takes about four seconds.
A lookbook that follows them
Saved works land in the collector's private lookbook at
pass.primatura.com: full images, artist names, and a link straight
back to the work on your site. Collectors share pieces with partners
and designers directly from the lookbook, which means your gallery's
pages get passed around by the people most likely to buy.
Follow the artist, not the newsletter
Collectors don't want your whole mailing list. They want to know
when that one painter has something new. A Pass follow does
exactly that: the moment new work by a followed artist goes live at
your gallery, the collector is notified. Instantly, or in a daily
digest: their choice, their unsubscribe, zero list-management for you.
Notes in your voice — not template blasts
You describe how your gallery writes: a few sentences, a couple of
examples, your sign-off. And the AI drafts each notification as a
short personal note in that voice, referencing the actual piece and
what the collector saved before. You can preview generations, watch
the first sends side-by-side while you calibrate, pause everything
with one switch, and flag VIP collectors the system should never
email so those get your personal touch instead.
One Pass, every participating gallery
A Pass created at any Primatura gallery works at all of them. A
collector who signed up across town walks into your site already
signed in: following your artists is one tap, not another
registration form. Every gallery that joins the platform makes the
hearts on your site more likely to get tapped.
A Passport in their pocket
Collectors add their Gallery Passport to Apple Wallet or Google
Wallet in one tap. The pass keeps itself current — saved works,
followed artists — and carries the collector's personal QR code,
so the Passport is with them at every opening they walk into,
not just in a browser tab at home.
Openings that sign the guest book themselves
Put the check-in QR at the front desk and visitors join the guest
book — and the Passport network — in seconds: name, email, how they
heard about you, even the pieces that caught their eye, which land
as saved works on their new Passport. Every opening builds a
reachable audience instead of a paper book nobody reads again.
Know who's in the room
Scan a collector's Passport from the Primatura mobile app and see
who you're talking to: the works they've saved, the artists they
follow, what they asked about last time. During an opening,
"Tonight's room" lists checked-in collectors ranked by their
interest in the work on your walls, so the right conversation
finds the right person before the night ends.
