Primatura Pass

Every visitor who falls in love
with a piece — remembered.

Most gallery websites forget their visitors the moment the tab closes. Primatura Pass gives every visitor a heart to tap: works they love go into a lookbook, artists they love get a follow — and when a followed artist has new work at your gallery, they hear about it in a personal note written in your voice. No app. No password. No newsletter blast they'll never open.

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60-day free trial · No credit card required

How Primatura Pass works

From anonymous visitor
to reachable collector, in one tap.

A heart on every work

Every work on your site — the main grid, artist pages, collections, recommendations — carries a small heart. A visitor taps it, enters their email once, clicks the magic link we send, and they're in. No password to invent, no app to install, no account form scaring them off. The save they wanted to make takes about four seconds.

A lookbook that follows them

Saved works land in the collector's private lookbook at pass.primatura.com — full images, artist names, and a link straight back to the work on your site. Collectors share pieces with partners and designers directly from the lookbook, which means your gallery's pages get passed around by the people most likely to buy.

Follow the artist, not the newsletter

Collectors don't want your whole mailing list — they want to know when that one painter has something new. A Pass follow does exactly that: the moment new work by a followed artist goes live at your gallery, the collector is notified. Instantly, or in a daily digest — their choice, their unsubscribe, zero list-management for you.

Notes in your voice — not template blasts

You describe how your gallery writes — a few sentences, a couple of examples, your sign-off — and the AI drafts each notification as a short personal note in that voice, referencing the actual piece and what the collector saved before. You can preview generations, watch the first sends side-by-side while you calibrate, pause everything with one switch, and flag VIP collectors the system should never email so those get your personal touch instead.

One Pass, every participating gallery

A Pass created at any Primatura gallery works at all of them. A collector who signed up across town walks into your site already signed in — following your artists is one tap, not another registration form. Every gallery that joins the platform makes the hearts on your site more likely to get tapped.

Why no other gallery platform has this

Software can be copied.
A network can't.

Other platforms sell software to one gallery at a time

Inventory tools and website builders treat each gallery as an island: your visitors are yours to convert from scratch, every time. A collector who registers on one gallery's Squarespace site is a stranger on the next one. There's no shared identity, so there's no network — just a thousand separate mailing lists nobody reads.

Primatura galleries share an audience, not their data

Your inventory, your branding, your domain, and your collector relationships stay yours — you see the saves and follows that happen on your site, and your notes go only to collectors following your artists. What's shared is the identity: the collector signs in once and carries their Pass everywhere. You get the conversion rates of a big marketplace with none of the marketplace's commission or control.

And it compounds

Every gallery that joins Primatura adds collectors to the network; every collector in the network lowers the sign-up friction on every gallery's site. That's a moat that deepens on its own — and the galleries that join early are the artists' names collectors follow first.

Pricing

Included.
Not an add-on tier.

Primatura Pass — the hearts, the lookbook, the follows, and the AI-written notifications — is part of every Primatura plan at no extra charge. Free for collectors, always.

See full pricing →

Stop losing the visitors
who already said yes.

Start free for 60 days. The hearts go live on your site the day you launch it.

Start your free 60-day trial

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