Primatura vs ArtCloud

One flat plan, or a stack
of per-user subscriptions?

ArtCloud is a mature, capable platform — and its pricing reflects a different philosophy: Manager is billed per user, the website is a separate subscription, and email marketing is an add-on. Primatura is one flat plan with everything in it. Here's the honest side-by-side, verified against ArtCloud's published pricing in July 2026.

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Side by side

What you get,
and what it costs.

	Primatura	ArtCloud
Inventory management + public website, smallest paid setup	$49/mo flat ($35/mo annual) — both included	Manager Essential $99/user/mo + Website Essential $77/mo ≈ $176/mo
Pricing model	One flat plan; no per-user pricing	Manager billed per user ($99–$193/user/mo); Website billed separately ($77–$303/mo)
Artwork limits	Unlimited artists and works on the one plan	Tiered: 200 works on Manager Essential; website tiers cap published items (500 on Essential)
Two-way Square POS sync	Yes — real-time, both directions, using the Square you already have	Not listed on published feature pages†
Online checkout	Stripe Connect on your own domain; 1% Primatura fee on online sales	Stripe-powered, advertised commission-free e-commerce
Email marketing	Included — weekly AI-drafted campaigns + newsletters	Add-on, $30–$528/mo by send volume
AI features (artwork entry, captions, campaign copy, recommendations)	Included on the one plan	Not listed on published feature pages†
Cross-gallery collector network	Primatura Pass — collectors save works and follow artists across every participating gallery	No equivalent (ArtCloud Marketplace is a listing venue, not a shared collector identity)
Cooperative-gallery features (wall-space tracking, per-artist limits)	Built-in — designed inside a co-op	Not listed on published feature pages†
Free to start	60-day full-featured trial, no credit card	Free Starter tier (50 artworks, no CRM/invoices/payments)

† "Not listed on published feature pages" means exactly that — we checked ArtCloud's public pricing and feature pages in July 2026 and found no mention. Confirm current capabilities with ArtCloud directly. ArtCloud plan names and prices from artcloud.com/pricing, July 2026.

The honest answer

Who should pick which.

Pick ArtCloud if…

You're an established gallery with a multi-seat sales team that lives in a CRM pipeline all day, tens of thousands of works, and the budget for per-user tooling. ArtCloud's Expert tiers, sales seats, and opportunity tracking are built for exactly that operation, and the platform has years of maturity behind it.

Pick Primatura if…

You're a working gallery — especially a cooperative — that wants the website, the inventory, the Square sync, the checkout, the AI, and the marketing in one flat $49/month, with no per-user math and no add-on tiers. And if the Primatura Pass collector network matters to you, there's no version of it anywhere else.

The structural difference

ArtCloud grows its bill with your team and your catalog; Primatura's bill stays flat while your catalog grows. For a three-person gallery with a thousand works, the same year costs roughly $420–588 on Primatura and $2,100+ on ArtCloud's smallest paid Manager + Website pairing — before the email-marketing add-on.

One flat plan, or a stack of per-user subscriptions?

What you get,and what it costs.