Cooperative gallery software, built inside a real co-op.
Most gallery platforms were designed for single-owner spaces, then bent to fit
a co-op. Primatura was built the other way around: wall space tracked per artist,
per-member work limits, shared exhibitions, and three-tier permissions are core
features — not bolted on after the fact. Made by a partner in a working
cooperative gallery, used by co-ops every day.
Five things single-owner gallery software always gets wrong.
Wall space per artist
The single hardest thing about cooperative galleries: every member gets a slice
of the wall, and the slices have to stay fair. Primatura tracks framed square
inches per artist automatically. Set a per-member cap once and the dashboard
flags anyone who's over — including a live progress bar on each artist's editor.
No more meeting hours spent arguing about who has too much up.
Three role levels, real permissions
Co-ops run with rotating staffing. Owners see billing and financials.
Editors manage the catalog, content, and orders — but can't touch settings.
Viewers can browse the dashboard and print artwork tags for wall labeling
without making any changes. Every member of your co-op gets the access they
need and nothing they don't.
Shared exhibitions, individual profiles
Group shows are the soul of a cooperative gallery. Build an exhibition by
picking works across multiple artists; each piece links back to the artist's
rich profile page. Past shows go into an archive automatically — visitors can
browse your gallery's full exhibition history without you doing anything beyond
uploading.
Per-artist sales reporting
Co-ops live or die by clean per-member accounting. Primatura tracks every sale
back to the right artist, including in-person sales rung up through Square
POS — no manual reconciliation. End-of-month reports tell you who sold what,
when, at what price, through which channel. Cooperative gallery management
stops being a spreadsheet job.
Square POS that actually syncs
When a piece sells at the gallery during an opening, your website updates
itself — work marked sold, availability removed, sale recorded against the
right artist, all before the buyer finishes signing. The opposite is also true:
online sales decrement Square inventory automatically. One inventory, two
channels, zero spreadsheets.
Why not just use…
Why not just use a generic platform?
A spreadsheet
A spreadsheet doesn't know which works are at the gallery vs. at an artist's
studio. It doesn't update when a work sells. It can't surface the right work
to the right visitor. And it definitely can't tell you whether artist X is over
their wall-space allotment this month. Spreadsheets work for the first year
and then become the most painful part of running the co-op.
A generic gallery inventory platform
Generic gallery inventory tools assume there's one owner deciding what's on
the wall. They don't model shared space across many artists, they don't have
a concept of per-artist limits, and they don't give you a real role system
for the rotating staff every co-op runs on. You end up working against the
software instead of with it.
A general website builder
A general website builder will give you a great-looking site — and then leave
you to manage the actual inventory by hand in a different system. Every sale
becomes two updates. Every opening becomes a frantic manual sync. Primatura is
the website builder and the inventory system, so the gallery and the
floor are always the same gallery.
Pricing
One simple price. Built for the co-op budget.
$49/month flat (or $35/month billed annually). Unlimited artists, unlimited works,
every feature included. The 1% transaction fee applies only to online sales through
Stripe and print-on-demand orders through Prodigi — in-gallery sales through Square
POS are commission-free.
