Primatura vs Artwork Archive

The whole gallery platform,
or a very good filing cabinet?

Artwork Archive is genuinely excellent at what it is: inventory and business management that embeds into a website you build — and pay for — somewhere else. Primatura is the website, plus the inventory, the Square sync, the checkout, and the collector network. Different shapes for different galleries; here's the honest side-by-side.

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Side by side

Two different shapes
of gallery software.

PrimaturaArtwork Archive
What it fundamentally is A complete platform: website, inventory, POS sync, checkout, marketing Inventory + art-business management that embeds into a website you bring (Squarespace, WordPress, Wix…)
Public gallery website Included — server-rendered, custom domain, SSL, no separate hosting bill Public profile + embeds; the site itself (and its subscription) is separate
Price $49/mo flat ($35/mo annual), everything included Organization plans from $24/mo (500 records, 3 users) to $139/mo; artist plans from $6/mo — plus whatever your website platform costs
Record / artwork limits Unlimited artists and works Tiered: 500 records (Standard), 1,000 (Plus), unlimited (Enterprise)
Two-way Square POS sync Yes — real-time, both directions Not offered per published feature lists†
Online checkout Stripe Connect on your own domain; buy button on every work Payment processing on Professional+ plans; storefront depends on your website platform
QR labels & artwork tags Yes — Avery-compatible, printed from the dashboard Yes — QR codes and artwork labels are a strength here too
AI features (artwork entry, captions, campaigns, recommendations) Included Not listed on published feature pages†
Cross-gallery collector network Primatura Pass — save works, follow artists, voice-matched notifications No equivalent
Call-for-entry management Not offered Yes, on Plus and Enterprise — a real differentiator for juried shows
Free to start 60-day full-featured trial, no credit card 14-day free trial; 30% lifetime nonprofit/academic discount

† "Not offered / not listed per published feature lists" means exactly that — we checked Artwork Archive's public plan and feature documentation in July 2026 and found no mention. Confirm current capabilities with Artwork Archive directly. Plan structure and limits from artworkarchive.com's published account-type documentation, July 2026.

The honest answer

Who should pick which.

Pick Artwork Archive if…

You're an institution, collector, or organization whose core need is cataloguing — provenance, locations, condition, reports — and you already have a website you love. It's also the clear choice if you run juried shows: the call-for-entry management on Plus and Enterprise plans has no Primatura equivalent. And at $24/month entry, it's the cheaper way to get organized.

Pick Primatura if…

You're a selling gallery. The difference shows up at the moment of sale: with Primatura the work has a buy button on your own domain, the Square terminal and the website share one inventory in real time, and the collector who loved the piece is captured by Primatura Pass instead of evaporating. An archive records what happened; a platform makes the next sale happen.

The cost math most galleries miss

Artwork Archive's sticker price looks lower until you add the website it assumes you already pay for — a business-tier site builder plus ecommerce typically runs $30–70/month on its own, before anyone wires it to your inventory. Primatura's $49 flat is the website, the inventory, and the wiring.

See the difference
with your own inventory.

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