Every visitor has a camera in their pocket. The best moment in a gallery
is when someone wants to know more — about the artist, the technique, the
price, whether the piece is still available. QR codes on your wall labels
turn that moment into a tap. Primatura prints them straight from your
dashboard, links every code to the live work page on your site, and keeps
the label in sync as the piece moves through your inventory.
The QR code points at a clean URL on your gallery's site. Visitors scan
with their phone camera and land on the piece's dedicated page — title,
artist, dimensions, materials, year, price, current availability,
full-resolution image, and a "Buy now" or "Inquire" CTA. No app to
install, no shortened link, no detour through a third-party QR service.
Updates itself when anything changes
You change the price in the dashboard and the next scan reflects it. The
piece sells at the opening and the next scan shows it as Sold with a
"see more by this artist" prompt. The same printed label keeps working
for the whole show — no reprinting because something on the wall
changed in the back office.
Print-ready PDFs for the whole show
Primatura generates print-ready PDFs in two formats — clean text-only
labels for traditional wall mounting, and QR-coded cards in business
card and 5×7 sizes that link to the live work page. Avery-compatible
layouts so you print on label stock you can buy anywhere. One click in
the dashboard exports the whole show.
Anyone on the team can print them
Wall labels are usually a job for whoever's mounting the show — not the
owner. Primatura's Viewer role can browse the catalog and generate the
label PDFs without touching settings, billing, or pricing. The volunteer
on installation day prints what they need; they can't accidentally
change anything else.
No third-party QR service to depend on
Free QR generators encode redirects through their own servers. If the
service shuts down, prices its API, or starts injecting ads, every label
you've printed quietly breaks. Primatura's QR codes encode direct URLs
on your own gallery domain — there's no middle service that could
disappear or change the rules.
vs. the usual options
Why the standard QR workflows fall apart.
A free online QR generator
Generates a static QR pointing at whatever URL you paste in. Works fine
for the first hour. The moment a piece sells and you need that URL to
show "Sold" instead of "$2,400 — Buy now," you're reprinting the label
or accepting that the wall lies. Multiply by every piece in every show.
A QR service with "dynamic" links
Pay $5-15/month per QR to a third-party service that lets you change
the destination after printing. Now your wall labels depend on a vendor
you'd rather not depend on — if they raise prices, inject ads, or shut
down, every printed label in your gallery breaks at once. Primatura
encodes URLs straight to your own domain, no middleman.
Writing labels by hand
Manual labels work right up until the show is bigger than a single
person can keep track of. Every change — a renamed piece, a corrected
dimension, a new price — means redoing a label by hand. Mounting day
becomes the slowest, most mistake-prone part of opening a show.
Pricing
QR-coded wall labels included. No per-label fee. No QR service.
$49/month flat (or $35/month billed annually). Generate as many PDFs as you
want, for as many shows as you want. The QR codes encode URLs on your own
gallery's domain — there's no separate QR vendor and no per-scan tracking
fees. The labels keep working as long as your gallery's website is up.
