Every artist, every piece, every dollar accounted for.
Consignment is the chronic spreadsheet problem of running a gallery. Who has
work up, where is it right now, what sold this month, what does each artist
get paid, and how do you generate the payouts without spending a weekend
on it. Primatura is consignment tracking software built into a real gallery
platform: per-artist attribution, live wall-space inventory, status history
on every piece, and Square POS sync so nothing falls through the cracks.
The five things a spreadsheet can never quite do right.
Per-artist attribution, in real time
Every work is permanently linked to its artist. Every sale (Stripe online,
Square POS, manual cash, proforma invoice) is automatically attributed to
the right artist and rolled into their running totals. The end-of-month
report writes itself: how much each artist sold, through which channels,
minus your commission. No reconciliation across systems, no fixing
attribution after the fact.
Live wall-space inventory
Know exactly which artist has how much up at any moment, measured in
framed square inches, broken out per artist, with a live indicator if
anyone is over their allotment. The single hardest part of running a
multi-artist gallery becomes a glance at the dashboard. Set per-artist
caps when you need to; leave them blank when you don't.
Full status history per piece
Every work has a complete timeline: when it was consigned, when it was
hung, when it sold, when it was returned, who the buyer was. No "wait,
did this piece sell or get returned?" moments. Per-artist statements at
the end of the month or quarter are a one-click PDF, not an archeology
dig through the order book.
Proforma invoicing for holds
A collector wants to hold a piece while they make up their mind. Generate
a proforma invoice in two clicks: the works flip to Reserved on your
site, the collector gets a branded PDF, the artist's wall-space numbers
update. If the hold expires unpaid, the works automatically return to
Available. If payment comes in, the pieces flip to Sold and a confirmation
goes out. The whole consignment-on-hold workflow without paper or email
chains.
Sales at the gallery, accounted for automatically
Ring up a sale on Square at the opening and Primatura catches the webhook,
marks the right work sold against the right artist, and folds it into
their consignment statement, before the buyer finishes signing. Consignment
tracking that doesn't break at exactly the moment selling gets busy.
Monthly artist statements, generated — not assembled
At month's end, generate every artist's statement in one pass: works
sold, the channel each sold through, the commission split, and the
payout total, each as a branded PDF with a private link you can send
the artist directly. Commission rates cascade sensibly — set a
gallery default, override per artist, override again per work — and
every number comes from recorded sales, not a re-keyed spreadsheet.
Consignment reports for the artist's full inventory print from the
same place.
Why galleries outgrow the obvious alternatives.
A Google Sheet that becomes the source of truth
Fine for the first 30 works and the first month. By the time you're
consigning from twelve artists across two openings a season, the sheet
has lost track of half the statuses, the formulas break when someone
edits a row, and per-artist payouts take a full Sunday to reconcile.
Every gallery owner has lived this. Most are still living it.
A generic CRM with a "products" module
Generic CRMs don't model consignment because they're built for businesses
that own their inventory. There's no concept of "this artist gets 60% of
this piece's sale price" or "this piece is here for the next 90 days then
goes back." You spend more time configuring custom fields than you save.
A dedicated consignment app, disconnected from the website
Standalone consignment apps track the back-office side but leave you with
a separate website and a separate POS, all needing manual reconciliation.
Primatura is the consignment tracker and the gallery website
and the Square POS sync: one inventory, one source of truth,
one report at the end of the month.
$49/month. Unlimited artists. Unlimited works.
Or $35/month billed annually. Every consignment-tracking feature is included
regardless of how many artists you carry. Primatura's 1% transaction fee
applies to online Stripe sales and Prodigi prints; manual cash sales and
Square POS sales are commission-free.
