Every artist, every piece, every dollar accounted for.
Consignment is the chronic spreadsheet problem of running a gallery. Who has
work up, where is it right now, what sold this month, what does each artist
get paid — and how do you generate the payouts without spending a weekend
on it. Primatura is consignment tracking software built into a real gallery
platform: per-artist attribution, live wall-space inventory, status history
on every piece, and Square POS sync so nothing falls through the cracks.
The five things a spreadsheet can never quite do right.
Per-artist attribution, in real time
Every work is permanently linked to its artist. Every sale — Stripe online,
Square POS, manual cash, proforma invoice — is automatically attributed to
the right artist and rolled into their running totals. The end-of-month
report writes itself: how much each artist sold, through which channels,
minus your commission. No reconciliation across systems, no fixing
attribution after the fact.
Live wall-space inventory
Know exactly which artist has how much up at any moment — measured in
framed square inches, broken out per artist, with a live indicator if
anyone is over their allotment. The single hardest part of running a
multi-artist gallery becomes a glance at the dashboard. Set per-artist
caps when you need to; leave them blank when you don't.
Full status history per piece
Every work has a complete timeline: when it was consigned, when it was
hung, when it sold, when it was returned, who the buyer was. No "wait,
did this piece sell or get returned?" moments. Per-artist statements at
the end of the month or quarter are a one-click PDF, not an archeology
dig through the order book.
Proforma invoicing for holds
A collector wants to hold a piece while they make up their mind. Generate
a proforma invoice in two clicks — the works flip to Reserved on your
site, the collector gets a branded PDF, the artist's wall-space numbers
update. If the hold expires unpaid, the works automatically return to
Available. If payment comes in, the pieces flip to Sold and a confirmation
goes out. The whole consignment-on-hold workflow without paper or email
chains.
Sales at the gallery, accounted for automatically
Ring up a sale on Square at the opening and Primatura catches the webhook,
marks the right work sold against the right artist, and folds it into
their consignment statement — before the buyer finishes signing. Consignment
tracking that doesn't break at exactly the moment selling gets busy.
vs. the usual approaches
Why galleries outgrow the obvious alternatives.
A Google Sheet that becomes the source of truth
Fine for the first 30 works and the first month. By the time you're
consigning from twelve artists across two openings a season, the sheet
has lost track of half the statuses, the formulas break when someone
edits a row, and per-artist payouts take a full Sunday to reconcile.
Every gallery owner has lived this. Most are still living it.
A generic CRM with a "products" module
Generic CRMs don't model consignment because they're built for businesses
that own their inventory. There's no concept of "this artist gets 60% of
this piece's sale price" or "this piece is here for the next 90 days then
goes back." You spend more time configuring custom fields than you save.
A dedicated consignment app, disconnected from the website
Standalone consignment apps track the back-office side but leave you with
a separate website and a separate POS, all needing manual reconciliation.
Primatura is the consignment tracker and the gallery website
and the Square POS sync — one inventory, one source of truth,
one report at the end of the month.
Pricing
$49/month. Unlimited artists. Unlimited works.
Or $35/month billed annually. Every consignment-tracking feature is included
regardless of how many artists you carry. Primatura's 1% transaction fee
applies to online Stripe sales and Prodigi prints; manual cash sales and
Square POS sales are commission-free.
